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Ground News lets news readers compare how a story is covered by thousands of sources across the political spectrum. It has helped over 250,000 reader escape their echo chambers and see the news from a different perspective. Ground News was created to be a news destination for everyone, regardless of political ideology.

Overview

Problem: Ground News relaunch their launch website as a full product that provide the same value that users could get from the app.

Users & audience: Casual readers, journalists, politics enthusiasts.

Scope & constraints: The new web product was to be built from the ground up and get released gradually.

Work

We introduced over 50 different new layouts for the web platform, a design system for the social media posts, and several different landing pages and newsletters.

This led to:

  1. 10x growth in our monthly active users
  2. 8x growth in our subscriber base
  3. 20x growth in our social media following

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